Today’s pet parents are more invested in their pets’ safety, well-being, and daily habits than ever before. And that shift is influencing how products are sold, especially when it comes to smart devices like GPS trackers.

Across the globe, more people are turning to digital tools to stay connected with their pets. What started as a niche offering is now a growing market opportunity. This is particularly visible in regions like the United States and Europe, where pet ownership is not only widespread but also evolving.

In the US, over 66% of households have pets, and many of these owners actively search for connected devices to help monitor them remotely. Meanwhile, in Europe, more than 80 million households own pets, and the demand for tech-driven care, like activity monitoring and real-time location tracking, is rising steadily.

As customer expectations grow, pet accessory sellers and GPS device providers have a unique opportunity: to go beyond selling just hardware and offer complete pet tracking experiences. That’s where pairing your tracker with an intuitive, feature-rich app becomes a real game changer.

Why just a tracker isn’t enough anymore

Let’s say you sell a reliable GPS tracking device. That’s a great start. But what happens after the buyer takes it home?

  • Can they track real-time movement?
  • Do they receive alerts if their pet goes outside a safe zone?
  • Can they check daily activity or resting hours?
  • Can they store multiple pet profiles in one dashboard?

These are the questions pet parents are asking. And without the right software, the hardware alone leaves too many gaps.

pet tracker

What drives pet product choices in different markets

Whether you’re selling in Europe or the United States, pet parents today are looking beyond basic hardware. They want tools that simplify their daily routines, support pet wellness, and offer reliable information — all in one place.

The software you offer with your GPS tracker becomes the real reason they feel confident after the purchase.

pet tracker

This difference in buyer expectations is what gives your product an edge. When you match a high-quality tracker with an app that supports wellness features and location visibility, you deliver a complete care experience.

That’s how you move from being just a product seller to a problem solver.

What software adds to your GPS tracker business

Software is what turns a GPS device into something more meaningful for pet owners. It’s not just about finding a pet on the map, it’s about giving real-time answers, day-to-day insights, and full control through one platform.

Here’s what a good pet tracking software offers:

  • Live tracking with location history
    Owners can see where their pet is right now and where they’ve been throughout the day.
  • Activity insights
    The app logs movement, rest periods, and active hours. It helps pet parents understand their pet’s daily routine, especially when they’re not home.
  • Safe zones and alerts
    Users can set safe areas using geofencing and get notified instantly if the pet leaves them.
  • Multi-pet support
    Owners with more than one pet can track all profiles through a single dashboard.
  • Access sharing
    Families or caretakers can also get real-time visibility without needing separate devices.
  • Find my pet
    Users can find their pet using the option to navigate turn by turn or trigger a siren sound from the app for quicker location.

For sellers, offering software alongside the tracker means providing a complete care package, something that extends beyond hardware. It makes your product stand out. And it makes your customers trust what you sell.

You’re not pitching a product but providing a digital experience they’ll use every day.

pet tracker

What does this mean for your business?

In today’s pet care market, the difference between a sale and a lasting customer often comes down to how much more value you offer. Selling GPS trackers is a great start. But pairing them with a powerful pet tracking software turns a basic product into a smart solution.

Whether you’re based in the US, Europe, or anywhere else, the demand is clear: pet parents want more control, more insights, and more peace of mind. And pet retailers who recognize this shift early are the ones who stay ahead.

So if you’re already helping customers protect their pets, why not go one step further and help them truly understand and care for them?

Let’s create that difference. Together.