Every pet owner dreads the moment their dog slips out of a gate or their cat doesn’t return home. But what many don’t realize is just how often this happens — and how unprepared they might be. In the United States, an estimated number of lost pets is around 10 million every year, according to the American Humane Association. In Europe, countries like the UK and Germany also report thousands of missing pet cases annually, with dog thefts and outdoor escapes becoming increasingly common in both rural and urban settings.

For pet shops and accessory sellers, this growing concern also brings a unique opportunity to support their customers better and build trust. As more pet parents look for smarter ways to prevent loss and locate their animals quickly, GPS tracking software is becoming a go-to solution. Not just for individual pet owners, but also for the businesses that serve them.

Today, pet businesses aren’t just selling collars or toys, they’re offering peace of mind. And that peace often starts with a real-time map.

What pet GPS software lets your business offer

Pet GPS software isn’t just about finding a lost pet—it’s about giving your customers confidence, convenience, and more care than ever.

Here’s what the software typically includes:

lost pet

  • Live location tracking
    See exactly where the pet is at any moment. Great for walkers, boarders, or shop owners managing in-house pets or customer inquiries.
  • Geofence alerts
    Get notified instantly if a pet moves outside a predefined safe zone—perfect for daycare centers or home deliveries.
  • Activity insights
    Understand the pet’s movement patterns. Know how much time they spend resting, playing, or walking. This helps assess their health better.
  • Route history playback
    Replay the path a pet has taken. Useful in emergencies or just for added peace of mind.
  • Multi-pet management
    Track more than one pet from a single dashboard—ideal for businesses managing several pets simultaneously.
  • Find my pet
    Using the option to trigger a sound alert and turn-by-turn navigation, users can quickly locate pets that may be hiding nearby or have slipped out unexpectedly.

All of this is accessed through one user-friendly interface, making it easy for shop owners or their customers to stay informed without needing technical know-how.

lost pet

Why preventing panic matters for your customers

Pet parents aren’t just buying supplies. They are buying peace of mind. And when a pet goes missing, panic sets in quickly. Many owners don’t know what to do or where to start. This is where your role as a trusted shop or service provider becomes critical.

By educating customers on how GPS software helps locate pets in real time, you’re not just solving a momentary worry. You are building loyalty. Pet owners will remember the business that helped them prevent a crisis or recover from one.

Why pet businesses in the US and Europe are tapping into this opportunity

Pet shop owners, accessory sellers, and pet-care service providers are increasingly realizing that tracking software is more than just a nice-to-have. It helps them offer a complete digital experience to their customers.

In countries like Germany, France, and the UK, demand for value-added pet care solutions has risen steadily, especially among first-time pet owners. In the US, over 66% of households own a pet, and nearly half of them say they’d prefer businesses that offer more than just basic supplies.

By offering GPS tracking software along with products, pet businesses can:

  • Strengthen customer trust with modern, tech-driven options
  • Drive higher margins by offering software as an add-on service
  • Differentiate their brand from traditional competitors
  • Encourage loyalty by solving ongoing pet care concerns

Final thoughts: Give your pet business a smart edge

In today’s market, simply selling pet products isn’t enough. Pet owners, especially in tech-aware regions like the US and Europe, are looking for support, visibility, and peace of mind. GPS tracking software delivers just that. It helps in reducing the stress if a lost pet situation arises.

For pet businesses, it’s a chance to lead with innovation. By offering software alongside your products, you’re not just closing a sale—you’re opening the door to long-term customer loyalty and stronger brand value.

If you’re ready to go beyond basic products and truly support pet parents, now’s the time to stand out.