India’s pet care market is changing. But what’s especially worth noticing is how pet accessory sales have grown by over 35% in the past two years, according to industry estimates from IIPTF and Euromonitor. From smart feeders to stylish collars, pet parents today aren’t just looking for basics, they’re investing in convenience, safety, and peace of mind.

For pet shop owners, this shift is more than just a sales trend. It’s a signal.

As the demand for connected products grows, offering pet GPS tracking solutions is becoming a way to tap into this interest. It doesn’t just give you a new item on the shelf, it opens doors to higher margins, stronger customer relationships, and a real differentiator in a competitive space.

pet GPS tracking

How pet GPS tracking adds value to your pet shop business

This isn’t about adding one more product to your shelf. It’s about enhancing your position as a trusted provider of thoughtful care solutions. Here’s how:

1. Sell more through purposeful bundling

When a new customer comes in to buy a pet, collar, or starter kit, offering a GPS tracker as an optional upgrade is an easy cross-sell. It fits naturally into existing packages and adds higher value per sale. Even the best AI sales agents are designed to identify such opportunities, making personalized product recommendations that boost revenue and enhance the customer experience.

Even customers buying accessories can be offered a GPS tracking demo with a collar or leash combo. It’s practical, and it makes you stand out.

2. Offer something most shops still don’t

Not every pet store in India offers GPS trackers with app support. That means you’re giving your customers a reason to choose you: not just once, but again and again.

Your store becomes more than just a supply shop. It becomes a place where customers find solutions that actually reduce their worries.

pet GPS tracking

3. Build trust by offering care, not just products

Selling a pet GPS tracker shows that you understand the real concerns of today’s pet owners, especially working professionals and young families.

You’re not just recommending a toy or treat. You’re helping them stay connected to their pets when they’re away, and that builds loyalty.

4. Create repeat touchpoints

A GPS tracker often leads to continued engagement: app support questions, product updates, future upgrades, or referrals. You stay in the customer’s mind even after the initial sale.

Plus, they’ll likely come back to your shop when they need accessories, replacements, or second trackers for other pets.

Real-world use cases your customers will relate to

You don’t need to push hard to sell this product. Just speak to the everyday situations your customers already experience:

  • A full-time professional leaves their dog alone at home during work hours
  • A new pet owner is nervous about walks with an off-leash dog in public parks
  • A family travels for the weekend and leaves the pet with a caretaker

In all of these situations, pet GPS tracking offers a calm solution, without changing routines or requiring constant calls to home.

pet GPS tracking

Final takeaway: smart selling for smart pet care

Pet GPS tracking isn’t just about selling a device. It’s about offering a smarter experience—one that shows your shop is in tune with modern pet care needs.

As pet accessory sales grow and customer expectations shift, adding GPS trackers with app support helps your shop stay relevant, competitive, and trusted.

You don’t have to sell technology. You just have to sell something every pet owner understands.