The pet care industry in India is expanding at a remarkable pace. With rising demand for better healthcare, nutrition, and safety products, pet ownership today is about much more than food and grooming.

There are now over 25,000 pet shops and small pet care businesses across the country, most of which are locally run. While these stores continue to supply the essentials, the expectations of pet owners are changing. They now want solutions, not just products. And safety is one of the top concerns, especially in busy cities, apartment settings, or during times like travel and festivals.

This change brings a new opportunity.

By offering pet tracking technology, pet shop owners can meet this growing demand for peace of mind and position their business as more than just a seller, but a trusted partner in pet care.

Understanding pet tracking from a shop owner’s perspective

You don’t need to be a tech expert to offer pet tracking solutions.

Think of it like this: it’s a collar add-on that connects to an app. That’s it.

But to the customer, it’s not just a device—it’s peace of mind. It’s the ability to check on their pet while they’re at work, traveling, or just out running errands.

As a shop owner, you don’t have to explain the technical side. What you really need to know is this:

  • The tracker fits on a regular collar
  • The customer installs an app on their phone
  • They open the app to check where their pet is, anytime
  • If the pet leaves a defined area (like home), they get an alert

That’s the part they care about.

Your role? Offer it as a ready-made solution for pet safety. When someone walks in for a collar, leash, or new pet essentials—this becomes a natural recommendation.

It’s not about selling “tech.” It’s about solving a real concern that your customer probably hasn’t said out loud yet:
“What if my pet gets out and I don’t know where they are?”

With tracking, that question gets answered before it becomes a problem.

Why it’s a business opportunity for pet shop owners

Adding pet tracking solutions to your store doesn’t just expand your inventory—it adds new value to your business.

1. Add a high-demand product portfolio

Pet owners today are searching for more than treats and toys. They’re looking for safety products that help them stay connected with their pets—especially when they’re not around.

Offering a reliable tracking solution in-store means you meet that need instantly, without them having to search online or go elsewhere.

2. Create bundle offers with trackers + accessories

Pair a GPS tracker with a pet collar or leash and offer it as a smart care bundle for new pet parents. This increases your average sale value and positions your shop as a place where pet safety is a priority.

Bundles also make gifting easier for customers who want to offer something useful and thoughtful.

3. Build trust through safety-focused solutions

When you recommend a GPS tracker, you’re not just upselling—you’re helping a customer prevent one of their biggest fears: losing their pet.

That act of guidance builds trust. Pet parents are more likely to return to a shop that helped them feel prepared, informed, and supported.

4. Attract repeat buyers and referrals

Customers who purchase tracking products are more likely to come back for related services: replacement straps, batteries, premium plans, or even training on how to use the app.

Plus, word spreads quickly in pet communities. One good experience can lead to multiple referrals from friends, family, or local dog walkers.

5. Stand out from other local pet shops

Most local shops sell the same items—food, toys, shampoo, and treats. But very few offer tech-forward solutions like GPS tracking.

Even a simple in-store display or demo setup for pet tracking can make your shop look smarter, more modern, and more aligned with how pet care is changing.

How it works: Offering pet tracking in your store

Getting started is simpler than it sounds. Here’s what the process usually looks like:

  • You stock GPS tracking devices provided by a trusted vendor
  • You receive basic training or demo support to understand how the product and app work
  • You explain the core benefits to pet owners when they visit your shop
  • You sell it as a standalone product or bundle it with pet essentials like collars or new pet kits
  • Some vendors may offer custom branding or white-label solutions for larger businesses

You don’t need technical knowledge—you just need to be confident in showing how it helps.

pet shop

Final thoughts: Small step, big growth

You don’t need to turn your store into a tech showroom. But you can grow your business by offering relevant, trusted solutions that pet parents are already looking for.

Pet tracking technology is not just a trend—it’s part of a larger shift toward safer, smarter pet care. As a pet shop owner, this is your chance to lead that change in your local market.

By helping customers feel more secure about their pets, you also make them feel more loyal to your shop.