Pet health is quickly becoming a top priority for American pet parents. According to the American Pet Products Association (APPA), pet owners in the US spent over $136 billion on pet care in 2022, and a growing portion of that is going toward health and wellness. From fitness monitors to smart collars, digital solutions are becoming more common in everyday pet routines. This shift is driven by younger pet owners who are tech-savvy and proactive about preventive care. They don’t just want products; they want insights, especially around their pet’s daily activity, behavior, and overall health. And this is where pet care software comes into play.

Whether it’s tracking rest time, play patterns, or calories burned, such tools are becoming valuable additions not only for pet owners but also for the businesses that serve them. For pet shops and service providers, offering activity tracking software is no longer just a nice extra; it’s becoming a competitive edge.

The rise of pet health awareness in the US

In recent years, the US has seen a noticeable shift in how pet parents approach daily care. Activity tracking is no longer limited to vet visits—people want to monitor their pet’s wellness continuously, just like they do for themselves with fitness apps or smartwatches.

A 2023 survey by Packaged Facts revealed that over 60% of US dog and cat owners are interested in using technology to track their pet’s health. Many are particularly focused on preventing obesity, detecting behavioral changes, and improving overall longevity.

This growing awareness has created new expectations for pet care brands. Customers are actively looking for solutions that not only help them care better but also offer data and reassurance. For pet businesses, this means adapting to these trends and offering smarter, tech-enabled options that match customer expectations.

pet care software

What pet activity tracking software really offers

Today’s pet care software is designed to do more than just track location. It brings together features that allow pet businesses to deliver real-time insights on a pet’s physical condition, activity, and behavior: all from a simple mobile dashboard.

Here’s what these platforms typically include:

pet care software

  • Daily activity tracking
     Monitor active hours, rest time, and calories burned. Helps identify irregular routines or inactivity that could signal health issues.
  • Behavior patterns
     Track changes in walking speed, sleep cycles, or movement. Useful for spotting early signs of discomfort or anxiety.
  • Health trend reports
     Get weekly or monthly summaries of a pet’s activity trends. Makes it easy to discuss health with customers or recommend vet visits.
  • Multi-pet profiles
     Ideal for pet shops and care providers managing several animals. Keep everything organized and visible in one place.
  • Alerts and reminders
     Set up custom reminders for health checkups, vaccinations, or feeding routines, making pet parenting easier for customers.

By offering these features, software solutions help pet businesses turn everyday care into a measurable, data-driven experience. And for shop owners, it becomes a value-added service that goes far beyond standard product sales.

Why US pet businesses are adopting health-focused software

Across the US, pet care is no longer just about selling leashes, bowls, or toys. Consumers now expect a smarter, more connected experience—especially when it comes to their pet’s health.

Pet shops, accessory sellers, and daycare centers are tapping into this shift by offering health-tracking software that adds real value. It allows them to:

  • Stand out in a competitive market
     When pet owners compare businesses, added services like activity tracking can make all the difference.
  • Build deeper customer relationships
     Providing insights about a pet’s daily activity helps create trust and keeps customers coming back.
  • Increase business value
     Adding software to the offering doesn’t just help pets—it opens up new revenue streams with premium care services.

With more first-time pet owners and tech-savvy customers entering the market, offering digital health tools is becoming a smart move for businesses that want to grow sustainably.

pet care software

Final thoughts: Meeting today’s pet care expectations

In the US pet care industry, activity tracking isn’t just a trend; it’s becoming a business essential. Pet owners want more than products. They want insights, reassurance, and tools that help them care better.

For pet businesses, offering activity and health tracking software is a way to meet this demand, build stronger customer trust, and grow in a more connected market. It’s not about selling more, it’s about offering more.

Now is the time to turn your pet business into a complete care provider.